King B is back at it again! Is it just me or does it seem like not a day goes by that we don’t hear about Beyonce making headlines? This time around the star is showcasing her modeling chops in H&M’s summer campaign titled, “Beyoncé as Mrs Carter in H&M.”
The campaign shoot took place this past January in the Bahamas and Beyonce looks all kinds of stunning in the first released image. (I’m totally hating on the beutiful scenery. I really need some heat and sunshine in my life right now! This chilly spring weather must cease!)
Here’s what Beyonce said about the collaboration:
“I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind,” said Knowles. “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”
I can’t wait! Two of my favorite brands, H&M and Beyonce (C’mon you know she’s not just an entertainer…), are coming together for a fab cause. I’m already prepared to start my shopping fund so that I can indulge in this collection when it hits stores this summer.
Are you excited about H&M’s collaboration with Beyonce?
Ciao Bellas,
